TINYURL LLC. FOUNDED HOW TO
TINYURL LLC. FOUNDED OFFLINE

Our long-term key to success is building strong network effects in the markets where we operate. Rather than compete on features or price, we developed a completely new business model and value proposition. Over the next three years, we will becoming a city-launching machine. Since we've already proven we can get to 6k subscribers (and still increasing) in a city, our growth rate is driven primarily by how many cities we can launch. Each year, we will launch more cities: 3 next year, 5 the year after that, and 10 in 2025.Each city will average $1M/year in recurring revenue (6k active subscribers per city).Our path to 20x revenue in the next 3 years is simple: This graph contains forward-looking projections that cannot be guaranteed. Density will cut down on churn and acquisition cost and give us a strong balance sheet to scale across the rest of the US. Our strategy for the next 2 years is to focus on achieving density in the southeast.

TINYURL LLC. FOUNDED OFFLINE

Offline is positioned to grow rapidly and cost-effectively. Our content creation and engagement playbook is the same that we've used to grow in Raleigh-Durham and will scale across every new market we launch. Not only were we able to scale revenue in Charlotte quickly, we also had an incredible growth velocity on social media. We paid back 100% of our launch cost on Day 1 when hundreds of our subscribers purchased an annual plan. On April 1st, we decided to test our growth plan in our second market: Charlotte, NC. This allows us to confidently scale subscribers and restaurants while providing a world-class product experience.īefore we attempted to scale, we spent time perfecting our model in Raleigh-Durham. In 2021 strong feedback, usage, retention, and organic growth were all signaling that it was time to test a second market. Our engineering team is constantly building and fine-tuning our matchmaking algorithm to take into account a subscriber's neighborhood, dining preferences, friends, the amount they want to spend, and what restaurants they've been matched with in the past. What makes Offline continue to work at 10K subscribers? 100K? 1M?Īs we scale, it becomes more and more important that we're able to match subscribers with the right restaurants, month after month, across a larger and larger geographical footprint and across a diverse set of subscribers. Our 95% retention rate proves that not only do subscribers love Offline during their first month - they love it for the long haul.

We provide just enough of a push to try things you never would have done. A s long as you already go out to eat regularly, Offline is essentially free.

There are two reasons subscribers love Offline.įirst, it pays for itself when you use it. People don't eat alone, and that was a great thing for growth. Our subscribers were loving the product and recruiting friends to join. Without spending $1 on marketing, 150 turned into 300, then 500, then 1,000. 🔗 Check out an example of our pr oduct hereĪfter building the first version, we launched Offline to a small group of 150 subscribers in Raleigh, NC. Our product is the perfect combination of curation, focus, and urgency that gets people to try a new place in their city every single month.

TINYURL LLC. FOUNDED HOW TO

The secret to Offline's success is simple: we understand how to motivate people. What we're actually solving is human motivation. We aren't solving a technology problem or an interface problem. Offline's solution is based on a simple idea, but it turned out to be a really hard problem to solve. When it comes to trying new things, most of us are trapped in the 'dreaming vs doing' gap. Offline is our response.Įverybody wishes they tried more restaurants.īut most of us scroll through our feeds endlessly and end up stuck at the same 5 places we've been going to for years. We believe this is one of the most critical problems for humanity to solve. Today, we spend most of our life buried in a screen. If you went back in time a hundred years, you wouldn't find a single screen on planet earth.

Tinyurl llc. founded